A News release is the easiest way to get free publicity, if well written; a news release can result in multiple published articles about your firm and its products. Newsworthy stories grab more attention than stories with minor happenings. To get your message communicated through the publication, you need to convince the reporter/editor that your message (or the story surrounding it) is newsworthy. So, it's got to have appeal to the entire readership of the publication.
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